When we built BView we thought "hey let's make the site social and tell people what is else is going on" so we built little widgets of content that pull out local people, reviews etc. Of course we were not the first (or the last) however I've come round to thinking that when including content it must either be directly relevant or it should be just a flow of activity.
An example of this is local people. It's nice to show local people but it is nicer is to show people that do things the same as me (based on some kind of relevance rating). Local reviews is good but I want more than that...I want latest reviews in the area, I want who wrote them, I want edits, comments, essentially anything that might spark my interest.
I love what Brightkite has done in this area and I am working on making something better.
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