When we launched BView we had assumed that there would be a mass of abusive reviews and/or reviews that the business did not agree with.
It transpires that:
i) people are genuine and should be trusted (which is an area we are building the app out in)
ii) reviews tend to be well written balanced and fair.
That does not mean we haven't had people use the review system in a manner we don't agree with.
Vindictive reviews have featured (you rated my friends business badly therefore I am going to review you badly) while well written reviews of poor experiences get requests for removal. These have been frustrating as we offer the means to address all issues and take the conversation into the open.
My advice to people creating platforms of this ilk: trust the people.
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