Yelp allows businesses to "fight back"

Techcrunch are cover Yelp's new suite of features that allow businesses to join the conversation which happens around their business. I think this is a great feature and something BView has done since launch.

Allowing the business to join the discussion:

• businesses can respond to reviews
• reviewers and businesses can engage in a conversation around a review
• businesses and reviewers can subscribe to each other to track activity

It seemed like the fair thing to do in order to allow a balanced view where both parties can present their case and allow the reader to decide.

It's not a fight - it's a conversation.