Yelp allows businesses to "fight back"

Techcrunch are cover Yelp's new suite of features that allow businesses to join the conversation which happens around their business. I think this is a great feature and something BView has done since launch.

Allowing the business to join the discussion:

• businesses can respond to reviews
• reviewers and businesses can engage in a conversation around a review
• businesses and reviewers can subscribe to each other to track activity

It seemed like the fair thing to do in order to allow a balanced view where both parties can present their case and allow the reader to decide.

It's not a fight - it's a conversation.

Mashup Events - Techcrunch coverage

I attended the Mashup event on Widgets in London a couple of weeks ago and then read the reviews of the event. New Media Age managed to cover the panel discussion by focusing on the first silly texted question - not sure I am surprised by this.

Anyway, I was more annoyed by the Techcrunch UK coverage where we, the audience, were accused of not understanding widgets. Most of the people in the audience actually wanted a better discussion on APIs and better ways to open these up as offering even wider scope for widgets.

Still annoys me.

On another note, having had a look on Techcrunch to get the link (and having been emailed it by a friend) I see that Adjug has just received another round of capital. I worked with Satish when he was @ Espotting and it was clear then that he had a bigger plan...