Politics & the Internet

A few observations:
Obama works with a Facebook early stage employee:

• raises a shit load of cash by going for the long tail of contributors
• engages with Twitter, Facebook et al
  
• owns the Digg front page

Sarkozy works with Loic Le Meur.

So, what influence will the Internet have on the next UK election. Please tell me someone in the incumbent parties has been watching and knows that the hell they are doing (and this doesn't count).